360 Intellectual Equity (“360ie”) Launches Intelligent Design
An Apparel Brand With A Unique Look And Broad Appeal.

New York, NY – October 21, 2008 – Intelligent Design (ID) juxtaposes iconic images with intriguing messages to create a fresh new look.

ID’s creative concepts are inspired by a wide range of social causes from environmental responsibility and economic inequity to world peace. The apparel is designed for the ever-increasing numbers of socially-responsible people who are willing to express themselves through what they wear.

“Peace first. Ask questions later,” declared Bill Jemas, 360ie CEO. “Our fall 2008 line revolves around the world peace movement.” Mr. Jemas, former Marvel Comics Publisher, co-created the ID line with accomplished graphic designer Farrah Gross, 360ie’s Art Director. “We work with dozens of freelance artists and have created a beautiful collection with many diverse messages. But to start, we decided to focus on peace art with peaceful messages.”

To support the broader Peace Movement and publicize its own peace-apparel line, 360ie is launching peacepaint.com – a website that aggregates information about the cause and links to major peace-oriented organizations. Peacepaint.com also comes with an eye-catching twist – exhibiting the best ID designs in body paint on some very sexy canvases!

“We want to make you look,” says Sarah Miller, 360ie’s Business Manager, “but we also make want you to listen and learn. We reached out to the people who make the peace movement move – online and off – and gathered exciting, motivating news and intelligence for Peacepaint.com. Sure, we want to sell clothing, but, like our customers, our primary goal is to ensure as many of us as possible are here in the future to enjoy it. That’s the intelligent design behind Intelligent Design.”

About 360ie

360 Intellectual Equity, LLC. (360ie) is an intellectual property development company funded by AOL, Fleming Media and Bill Jemas. 360ie has developed three intellectual properties during the past two years. 360ie will launch each property with (i) a dedicated website to drive consumer awareness and (ii) a core product to generate revenues and prove the commercial viability of each property.360ie is closely affiliated with 360ep, a mid-sized merchandise licensing agency with national clients. 360ep is managed by Bill Jemas and Teresa Focarile. 360ie has partnered with a merchandise licensee to help bring each core product to retail. 360ie is actively seeking additional licensees in related categories. ID clothing is as classically cool as it is daring and trendy, using colorful, stylized imagery to create eye-catching designs.

For questions or additional information, please contact:

Bill Jemas
360ie
609-919-1007, x225
bjemas@360ep.com